Creative Problem-Solving

Creative Problem-Solving Process

The Problem: Low registrations for new courses (Advanced Fireplace Building & Masonry School).

As the website and marketing manger at CSIA, I worked on many marketing projects as needed to help with marketing and education team efforts.

The main problems being solved in these examples are lack of awareness about new courses, low class registrations, and creating a logo and marketing for an international conference hosted by CSIA in Chicago.

Strategy: Provide useful details, visual resources and credibility with imagery and partner brands.

I designed this PDF to show all available classes for registration with links to register for the class and other helpful links. This was available to view and download on the website and printed copies where shared with students during classes.

In addition to this single page calendar, I was asked to create a pocket calendar that showed classes available each month and more useful resources to improve class registrations.

Solution: Create a variety of branded print and digital marketing assets. Example 1 (Pocket Calendar

Example 2: Banner display designs.

Example 3: Conference logo and banner display design.

Solution: Create a variety of branded print and digital marketing assets. Example 1 (Pocket Calendar

These are the 3 versions of the banner displays I designed to promote the new courses and the CSIA brand.

Example 3: Conference logo and banner display design.

I designed the logo for an international chimney and venting conference hosted by CSIA in 2025. I also created the banner display shown in the social post screenshots.

Banner display in front office of main campus.

Example 3: Conference logo and banner display design.

This photo was taken of me standing next to the main banner displayed in the front office at CSIA for anyone entering or taking a class to see.

Creative Problem-Solving